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Marketing Management
Diploma







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Program Description

The Marketing Management program is designed to prepare students for an exciting career in today’s marketing and marketing management fields. The goal of marketing is to create excellent customer relationships by delivering superior value, services, satisfaction, and ideas to customers in a competitive workplace.

A career in marketing management is ideal for individuals who possess good leadership qualities and have the ability to work well with others. A combination of classroom instruction and job internship training provides a strong background in business structure and practices.

Students can choose one of four specializations in the Marketing Management program: Banking and Finance, Entrepreneurship, Marketing Administration, and Retail Management.
 

Length of Program

A minimum of 85 credit hours is required for graduation. A full-time student could expect to complete the program in six quarters.

Campus Location

The Marketing Management diploma is offered on the Coffee Campus.

Employment Opportunities

Graduates of the Marketing Management Program are prepared for employment in a variety of financial positions. Additional employment opportunities include bank tellers, loan officers, sales representative, retail managers, project managers, public relations, merchandise managers, and small business owners.

Personal Characteristics

To succeed in the Marketing Management field, individuals should be responsible, accurate, honest, tactful, and dependable. They should possess exceptional customer service skills, communication skills, and work ethics traits. They should have the ability to apply technology to work requirements and possess critical thinking, problem solving, and human relations skills.


Entrance Requirements
Required Age: 16 years of age or older
Placement exam required.

 

Curriculum  
Course No. Title Credit Hours

General Core Courses
ENG 1010
 Fundamentals of English I 5
ENG 1012
 Fundamentals of English II 5
MAT 1011
 Business Math 5
Occupational Courses
ACC 1101
 Principles of Accounting I 6
EMP 1000
 Interpersonal Relations and Professional Development 3
SCT 100
 Introduction to Microcomputers 3
MKT 100
 Introduction to Marketing 5
MKT 101
 Principles of Management 5
MKT 103
 Business Law 5
MKT 104
 Principles of Economics 5
MKT 106
 Fundamentals of Selling 5
AND Completion of One Specialization:
Banking and Finance Specialization
ACC 102
 Principles of Accounting II 6
MKT 112
 Principles of Banking 5
MKT 113
 Money and Banking 5
MKT 115
 Financial Management 4
MKT 132
 Banking and Finance O.B.I. I 3
MKT 207
 Web Based Banking and Financial Services 5
MKT 209
 Real Estate Finance 5
Total credit hours required: 85
 

OR

  
Entrepreneurship Specialization
ACC 102
 Principles of Accounting II 6
MKT 108
 Advertising 4
MKT 110
 Entrepreneurship 8
MKT 122
 Buying and Merchandising Management 5
MKT 123
 Small Business Management 5
MKT 134
 Entrepreneurship O.B.I. I 3
xxx xxx
 Elective(s) 2
Total credit hours required: 85
 

OR

  
Marketing Administration Specialization
MKT 108
 Advertising 4
MKT 109
 Visual Merchandising 4
MKT 110
 Entrepreneurship 8
MKT 122
 Buying and Merchandise Management 5
MKT 130
 Marketing Administration O.B.I. I 3
MKT 131
 Marketing Administration O.B.I. II 3
xxx xxx
 Elective(s)* 6
Total credit hours required: 85
 

OR

  
Retail Management Specialization
MKT 108
 Advertising 4
MKT 109
 Visual Merchandising 4
MKT 122
 Buying and Murchandise Management 5
MKT 125
 Retail Operations Management 5
MKT 136
 Retail Management O.B.I. I 3
MKT 137
 Retail Management O.B.I. II 3
xxx xxx
 Elective(s) 9
 
Course Substitutions
MSD 100
 Management Principles for MKT 101  
MSD 112
 Introduction to Business for MKT 104  
MKT 232
 Advanced Sales for MKT 109  
MKT 228
 Advanced Marketing for MKT 122  
MKT 114
 Financial Business Machines for MKT 132  
MKT 208
 Service Marketing for MKT 122  
 
Total credit hours required: 85
 
*Electives depend on course offerings and instructor availability.

Would you like to know more?
For more information about the Marketing Management diploma at ECTC, please let us know!  You can contact the admissions office by phone or by email.
(229)468-2040 or 1(800)575-0567
(912)389-4300
info@eastcentraltech.edu
Equal Opportunity Institution

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East Central Technical College
667 Perry House Road
Fitzgerald, Georgia 31750
229.468.2000     •     800.575.0567